Why Relationships Matter More Than Ever in Business | Tim Locker Pt 2

In this episode of Power of the Network, CBM’s Vice President of Broadband, Tim Locker, sits in the hot seat as Brett Cooper flips the script and interviews him. Tim opens up about his career journey, the lessons he’s learned in sales and leadership, and why building trust and relationships is more important than ever in today’s business environment.

The conversation covers everything from the importance of integrity in sales to the challenges of balancing manufacturer expectations, distributor partnerships, and customer needs. Tim also shares personal insights about leadership, communication, and the role of mentorship in his professional growth. To round things out, he talks about his passion for the outdoors and his side business, Iowa Boys Fishing, which adds a personal dimension to his professional story.

Episode Highlights

  • Why trust and integrity are still the foundation of strong sales relationships
  • How action selling training has shaped CBM’s approach to customer relationships
  • The unique benefits CBM’s ESOP structure brings to manufacturers and partners
  • The role of inside sales in maintaining strong distributor relationships
  • Biggest challenges reps face in communication and managing multiple lines
  • Leadership lessons Tim has learned and how he continues to grow
  • The importance of mentors and consistency in sales success
  • Balancing professional growth with personal passions like fishing and hunting
  • Iowa Boys Fishing: Tim’s side business making custom lures
  • Why building long-term relationships often pays off in unexpected ways
Episode Transcription

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