How CBM Built 65 Years of Trust | Marla Sparks Ep 40

In this special episode of Power of the Network, Tim Locker sits down with Marla Sparks, President of CBM, to celebrate the company’s 65th anniversary and reflect on its journey, values, and vision. Marla shares her story of entering the industry, her rise through the ranks, and the guiding principles that have sustained CBM across six decades. She also talks candidly about leadership, industry changes, and what it means to be an employee-owned company in a rapidly evolving market.

Listeners will get a behind-the-scenes look at what makes CBM unique, how its employee-ownership model drives long-term relationships, and how strong leadership and culture empower team members to thrive. It's a thoughtful, personal conversation about longevity, legacy, and staying focused in times of change.

Episode Highlights

  • How a spam email led to the creation of this podcast
  • CBM’s mission to add value—not just sell products
  • Celebrating 65 years of consistent, customer-focused service
  • Marla’s career journey: from inside sales to CEO
  • The importance of product knowledge in sales success
  • Challenges with manufacturers stepping outside their product lanes
  • Why being an ESOP (employee stock ownership plan) gives CBM stability
  • Marla’s leadership philosophy: empower, trust, and guide
  • How CBM invests in employees through training and development
  • The evolving role of women in leadership and industry bias
  • The value of mentors and the legacy of leaders like John Marietti
  • Balancing motherhood and a demanding career with honesty and humor
Episode Transcription

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