From Collegiate Basketball to Field Sales: Building Trust in Telecom | Rachel Lee Ep 77

In an industry built on long lead times and longer relationships, trust is the only currency that really matters. Learn why honesty, consistency, and showing up are what separate good salespeople from great ones.

In this episode of Power the Network, host Tim Locker sits down with Rachel Lee, Field Sales Manager at PLP, to discuss what it takes to build a sales career in the telecommunications industry — and why trust is the foundation of every deal. Rachel shares how growing up around her dad's sales career shaped her path, how four and a half years at Power & Tel on the distribution side gave her a product and market foundation, and why she traded inside sales for life in front of customers. She and Tim dig into the lessons collegiate basketball taught her about time management, competition, teamwork, and a leadership style built on listening rather than overpowering. Rachel also opens up about the culture at PLP — a manufacturer CBM has partnered with for nearly 65 years — including the flexibility the company extended during a difficult season in her life. Whether you're early in a sales career or a veteran leading a team, this episode offers a candid look at honesty, resilience, and relationship-building. It's a reminder that the strongest networks are still built person to person.

• Why building trust through consistency and honesty — even when the news is bad — is the foundation of every sales relationship.
• How starting on the distribution side at Power & Tel built a product and market foundation for a manufacturer sales role.
• Inside the leadership lessons collegiate basketball taught Rachel about time management, competition, and listening before leading.
• The importance of a company culture that supports its people through life changes, as PLP did during a family health crisis.
• Why losing a deal gracefully, asking better questions, and staying engaged often wins the next opportunity.

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Episode Transcription

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